Average SMS Marketing Opt-In Rates
July 22, 2014
The average SMS marketing opt-in rates for the different advertising channels used by brands to advertise their SMS call-to-actions. The percentages displayed are the percentages of consumers that opt-in to the SMS marketing campaign, compared to the total amount of consumers that saw the SMS call-to-action.
For example, if 1,000 consumers see your SMS call-to-action on television, you can expect between 1% and 2.4% of those consumers to opt-in to your SMS marketing campaign, which would be between 10 and 24 consumers.
Each advertising channel is then broken out into whether the brand used the channel for a basic placement of their SMS call-t0-action, or a premium placement of their SMS call-to-action. The best way to think about the difference between a basic and premium placement would be to think of basic as it’s being included in the advertisement, but not the main focus of the advertisement, where premium means that it’s the main focus of the advertisement.
It all started with a Pizza. Yep that is right. It took receiving a text message from a local Pizza restaurant offering a 2for1 Pizza for lunch on that same day. A light went off in the Entrepreneurs mind. He thought what a great way to get people into your place of business right away.
Major retailers and marketers are seeing 3-5X greater redemption rates than email marketing? You can use text messaging to grow your existing email list?
Learn how you can use text messaging to grow your existing email list
Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging. It’s not only Chuck E. Cheese that is collecting customer email addresses through text messaging, brands such as RedBox and AppleBee’s are doing that same.
Today’s example of a brand that is using text messaging to collect customer email addresses is a pizza restaurant
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