Category Archives: SMS Marketing

77% of Consumers Prefer Text

When you are trying to make money online, your biggest obstacle is getting the attention of your audience. Many of the most successful marketers use a combination of methods to get to their audience. Text message marketing is probably the quickest and easiest. However, email marketing when done correctly can also achieve some dramatic results.

Did you know that 73 percent of consumers wish more businesses texted them? Our latest research on generational text messaging shows that people of all ages want to text with businesses and are already receiving texts from them. It’s time to spring into action and think about how your business can use this information, because your texting pool just got bigger. Texting Preferred

Ringless VoiceMail Drops

How And Why Mobile Cell Phone Voice Mail Drops Work So Well

The simple solution for getting hundreds, thousands, even millions of calls out almost instantly! Voice Broadcasting Services save the time and expense required in setting up your own equipment. Voice Messaging allows for you within minutes — announcements, security alerts, urgent sales events, Collections reminders, last-minute polling and canvassing, even notes to clients or agents in the field, anywhere around the globe… the possibilities are endless.

Here are just a few applications and industries who already use these cost-effective services:

Business to Business Live Leads. Press 1 campaigns for marketing business services and products to business is an extremely viable and affordable method to get your information to decision makers. We have successfully provided live lead transfers for commercial mortgage, technology products & services, credit card processors, merchant cash advance, business grants and loans, small group health plans, yellow page directories, advertising programs, website development, Search engine marketing, and alarm companies to name a few.

Customer retention programs – offer sale information, loyalty discounts, or announce new services and products! Retailers, credit card companies, airlines, hotels and many more already find it invaluable.

Set and confirm appointments – a reminder to customers of upcoming appointments will keep your calendar full and increase efficiency ten-fold! Doctor’s offices, salons, service centers, anyone with an appointment-dependant business can benefit.

Announcements and Notifications – great for government offices, schools, businesses. Deliver announcements of meetings, make emergency announcements, follow up with reminders… the uses are endless!

Support your direct mail programs – tell customers to look for special offers, alert prospects to important information… techniques proven to double your response rate.

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The Most Reliable Cell Phone Numbers of American Consumers

ACTUAL HEADER = first name, last name, address, city, county, state, zip, phone, carrier, gender, ethnicity, ownrent, latitude, longitude * Not every field is complete on each record.

Mobile Cell Phone Numbers, Leads, Databases, List57.com

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How McDonalds’ Uses SMS

McDonald’s and many other fast food restaurants have figured out that when creating a promotion, it’s best to put “the deal” first, then follow the deal with the “deal qualifiers”. What does that mean? For example, in the Arby’s promotion above, they’re advertising for consumers to receive a “Free! BBQ Bacon Cheddar Roast Burger”. That’s the deal, and it’s a pretty catchy deal if you ask me! But wait… there’s still a “deal qualifier”, and in the Arby’s example, that’s the fact that you only receive the deal, “with any soft drink purchase”. So for a consumer to get the free burger, they must purchase a soft drink.

How does this information help you increase redemption rates of your SMS promotions? What we’ve found over the last eight years at Tatango, is even though most marketers are aware that leading with “the deal” generates the most interest in a promotion, for some reason this logic goes out the window when it comes to creating a text message promotion. It’s also especially important with SMS promotions, because it’s very common for handsets to only show the first few lines of text in a preview of the message. If a customer is only seeing the first few lines of your SMS promotion, it’s critical that you show them the deal in those few lines, not the deal qualifier. Let me show you the difference…

http://bit.ly/2ZueHPn

Starts W/Deal: “McDonalds: Get one FREE double cheese burger when you purchase any…”

Ends W/Deal: “Mcdonald’s: Purchase any large soft drink after 5PM on Friday and get one…”

Even though the content of both SMS promotions above are identical, it doesn’t take a rocket scientist to see that the SMS promotion that started with the deal would have a much higher redemption rate than the promotion ending with the deal. That’s it, pretty simple, but you can see that using what McDonald’s already knows, could easily increase the redemption rates on your next SMS promotion.

Looking for more strategies to increase SMS redemption rates? 

Texting vs. Email

Benefits of Texting

It’s fast and high-priority
What’s quicker than sending a text? Your customers can quickly respond to texts. Unlike email, texting doesn’t require a formal greeting or signature – a simple “yes” or “no” will suffice. Soon, with the rollout of RCS, responses will be even faster – recipients won’t even need to type because they will be able to just click a button. Additionally, if someone realizes the conversation is better had via phone call, they don’t have to go digging through their contact list to find the number. They can simply navigate seamlessly from text to voice call without missing a beat. In our 2019 State of Texting report, 74 percent of consumers reported having zero unread text messages at a given time, whereas only 17 percent said the same for email.

It’s mobile and available without WiFi
Today’s adult consumers spend an average of 3 hours and 35 minutes per day on mobile devices, according to a 2018 study by eMarketer. Texting comes pre-built on mobile phones and, unlike email, is available even without a wifi connection, which makes texting a more accessible medium.

It gets read
Unlike emails, texts aren’t buried underneath spam. While email open rates are roughly 20 percent, text messages have an open rate of 98 percent. These statistics speak for themselves. Our email inboxes inundated with messages – we simply don’t have the time to read each one and sift through for important information.

It’s concise
Texting requires you to make your point with fewer characters. Contrary to what you might believe, being forced to communicate with limitations can actually make your messages clearer and more efficient. The best writers are often told to cut characters because important messages are best not diluted with fluff.

It’s timeless
We already know that most adults prefer texting over any other communication channel. But now we know that younger and younger generations are showing a preference for texting over any other communication channel. According to the Pew Research Center, 91 percent of teens with cell phones actively text.

It’s conversational
Texting feels more human and personal than email because of its conversational nature. You can quickly and easily exchange texts just like you talk. This format also opens the doors for humor, Emojis and other fun elements that don’t always arise in email.

Cons

It’s not meant for long-form communication
Texting never will replace email entirely as long as users continue to treat it as a conversational messaging channel. One of the things we’re proud of here at Zipwhip is protecting the integrity of the medium of texting. In other words, we want texting to remain conversational and convenient. We don’t aim to eliminate email all together. We’re just offering a different channel meant for different types of communication. Nobody wants to read a multi-paragraph text message – their eyes will glaze over, and they’ll move on to the next.