All posts by Virginia Sanders

How McDonalds’ Uses SMS

McDonald’s and many other fast food restaurants have figured out that when creating a promotion, it’s best to put “the deal” first, then follow the deal with the “deal qualifiers”. What does that mean? For example, in the Arby’s promotion above, they’re advertising for consumers to receive a “Free! BBQ Bacon Cheddar Roast Burger”. That’s the deal, and it’s a pretty catchy deal if you ask me! But wait… there’s still a “deal qualifier”, and in the Arby’s example, that’s the fact that you only receive the deal, “with any soft drink purchase”. So for a consumer to get the free burger, they must purchase a soft drink.

How does this information help you increase redemption rates of your SMS promotions? What we’ve found over the last eight years at Tatango, is even though most marketers are aware that leading with “the deal” generates the most interest in a promotion, for some reason this logic goes out the window when it comes to creating a text message promotion. It’s also especially important with SMS promotions, because it’s very common for handsets to only show the first few lines of text in a preview of the message. If a customer is only seeing the first few lines of your SMS promotion, it’s critical that you show them the deal in those few lines, not the deal qualifier. Let me show you the difference…

Starts W/Deal: “McDonalds: Get one FREE double cheese burger when you purchase any…”

Ends W/Deal: “Mcdonald’s: Purchase any large soft drink after 5PM on Friday and get one…”

Even though the content of both SMS promotions above are identical, it doesn’t take a rocket scientist to see that the SMS promotion that started with the deal would have a much higher redemption rate than the promotion ending with the deal. That’s it, pretty simple, but you can see that using what McDonald’s already knows, could easily increase the redemption rates on your next SMS promotion.

Looking for more strategies to increase SMS redemption rates? 

Benefits of Email

Benefits of Email

It’s long-form
When it comes to business communication, we sometimes have to relay complex information or write lengthy emails to make sure we’re covering all of our bases. Although there’s immense value in concise communication, sometimes long-form emails are unavoidable.

You can add attachments
Although you can always send screenshots or pictures of documents through text, it’s sometimes easier and more practical to send multi-page documents through email. It’s also sometime necessary to send attachments through emails, so recipients can save the documents directly on their computers or forward on to other people.

You can reach many people at once
Email mass marketing is commonplace in business communication. It’s an easy way to blast many people at once with the same message. We firmly believe texting should be reserved for conversations, not mass marketing. Email is the best vehicle for this type of communication.


It’s associated with spam
Along with mass email marketing comes the negative connotation of spam. Although certain regulations are in place to protect consumers from an inundation of spam, not all senders adhere. Most consumers are used to tuning out emails from brands or people they don’t know because they’ve been conditioned to assume they’re advertisements or junk. Given this, email has a much lower open rate than text messages.

It’s more formal
We often feel compelled to insert a formal greeting or signature when writing an email. Email, by nature, isn’t conducive to quick conversations. It’s often used to convey information rather than create dialogue. It also doesn’t foster back-and-forth banter the same way texting or phone calls do because it’s not as immediate. Unfortunately, this means you often lose that personal touch.

It often requires extra resources
When companies send emails – especially as marketing tools – they usually need to be branded and designed, which requires resources like designers and/or HTML coders. Although it provides an opportunity to tell a visual story, it also means it will take longer and cost more to get your message out.

Texting vs. Email

Benefits of Texting

It’s fast and high-priority
What’s quicker than sending a text? Your customers can quickly respond to texts. Unlike email, texting doesn’t require a formal greeting or signature – a simple “yes” or “no” will suffice. Soon, with the rollout of RCS, responses will be even faster – recipients won’t even need to type because they will be able to just click a button. Additionally, if someone realizes the conversation is better had via phone call, they don’t have to go digging through their contact list to find the number. They can simply navigate seamlessly from text to voice call without missing a beat. In our 2019 State of Texting report, 74 percent of consumers reported having zero unread text messages at a given time, whereas only 17 percent said the same for email.

It’s mobile and available without WiFi
Today’s adult consumers spend an average of 3 hours and 35 minutes per day on mobile devices, according to a 2018 study by eMarketer. Texting comes pre-built on mobile phones and, unlike email, is available even without a wifi connection, which makes texting a more accessible medium.

It gets read
Unlike emails, texts aren’t buried underneath spam. While email open rates are roughly 20 percent, text messages have an open rate of 98 percent. These statistics speak for themselves. Our email inboxes inundated with messages – we simply don’t have the time to read each one and sift through for important information.

It’s concise
Texting requires you to make your point with fewer characters. Contrary to what you might believe, being forced to communicate with limitations can actually make your messages clearer and more efficient. The best writers are often told to cut characters because important messages are best not diluted with fluff.

It’s timeless
We already know that most adults prefer texting over any other communication channel. But now we know that younger and younger generations are showing a preference for texting over any other communication channel. According to the Pew Research Center, 91 percent of teens with cell phones actively text.

It’s conversational
Texting feels more human and personal than email because of its conversational nature. You can quickly and easily exchange texts just like you talk. This format also opens the doors for humor, Emojis and other fun elements that don’t always arise in email.


It’s not meant for long-form communication
Texting never will replace email entirely as long as users continue to treat it as a conversational messaging channel. One of the things we’re proud of here at Zipwhip is protecting the integrity of the medium of texting. In other words, we want texting to remain conversational and convenient. We don’t aim to eliminate email all together. We’re just offering a different channel meant for different types of communication. Nobody wants to read a multi-paragraph text message – their eyes will glaze over, and they’ll move on to the next.

Earning Quick Cash Online

I am so excited about the ability for the average entrepreneur to earn instant cash by providing a product that many marketers need to increase their bottom line. We will notice online that they are many Mobile marketing providers that will get the word out for you.

However these programs do not provide you an opportunity to earn money from using the technology or the ability for you to sell it.

Text Message Marketing has a 98% open rates and record smashing click through rates.  This means that your advertising dollar goes further, gets real eyes on your offer so you can make sales really fast.

Leads, sales and sign ups barely coming into your business, products and services websites.

Do you need to increase your sales and sign ups this month?

Do you want to create an influx of new leads streaming into your current business opportunity, real estate, product and service started today?

Do you want to increase your income by $5,000+ monthly within the next 30 days?

Well we have the solution. The solution is our platform using text message and ringless voicemail broadcasting to contact thousands of people within a few minutes with your message regarding your business, products or services.  Of course text messaging is the fastest way to contact anyone these days.

Imaging sending one text blast and receiving a huge response of people ready to buy or join your business, products or services.  Our system is proven to do it.

Text message broadcasting software

Ringless voicemail broadcasting software

You never have to explain anything.

Mobile Marketing is a proven concept that can provide a very nice income from early adopters of this technology. With the average marketer using safe list, solo emails, etc, these marketers have little chance to reach the number of customers they need to survive online.

However by offering a very effective program to their colleagues and their exising customers, these individuals are able to generate instant cash flow.

Affiliate Marketing

Successful affiliate marketers don’t waste time constantly dabbling and dipping their toe’s into things. They maintain deep focus and remain consistent over a long period.

When it comes to marketing strategy for the best of the best, finding the right affiliate program that has an outstanding commission structure is the name of the game.

Elite level marketers don’t waste time promoting products that produce one-off $20 commissions.

Instead, they align themselves with high paying affiliate programs

What You Can Do with Text Messaging

More than 95% of text messages are read within five minutes of receipt. EZ Texting with Press1Cash makes it simple to communicate with your contacts via SMS messages.


If you’re not promoting your business via text you’re leaving money on the table! With a 98% open rate, texting is one the best ways to let your customers know that it’s time to visit your business.

STAY In contact

Texting doesn’t end when your customers make a purchase. Follow up with product information or customer service assistance. Your customers will be grateful, and your company will stay top-of-mind.

Earn $200/Per Sale

Average SMS Marketing Opt-In Rates

July 22, 2014

The average SMS marketing opt-in rates for the different advertising channels used by brands to advertise their SMS call-to-actions. The percentages displayed are the percentages of consumers that opt-in to the SMS marketing campaign, compared to the total amount of consumers that saw the SMS call-to-action.

For example, if 1,000 consumers see your SMS call-to-action on television, you can expect between 1% and 2.4% of those consumers to opt-in to your SMS marketing campaign, which would be between 10 and 24 consumers.

Each advertising channel is then broken out into whether the brand used the channel for a basic placement of their SMS call-t0-action, or a premium placement of their SMS call-to-action. The best way to think about the difference between a basic and premium placement would be to think of basic as it’s being included in the advertisement, but not the main focus of the advertisement, where premium means that it’s the main focus of the advertisement.

Grow Your Email List Using Text Messaging

It all started with a Pizza.  Yep that is right.  It took receiving a text message from a local Pizza restaurant offering a 2for1 Pizza for lunch on that same day.  A light went off in the Entrepreneurs mind.  He thought what a great way to get people into your place of business right away.

Major retailers and marketers are seeing 3-5X greater redemption rates than email marketing? You can use text messaging to grow your existing email list?

Learn how you can use text messaging to grow your existing email list

Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging. It’s not only Chuck E. Cheese that is collecting customer email addresses through text messaging, brands such as RedBox and AppleBee’s  are doing that same.

Today’s example of a brand that is using text messaging to collect customer email addresses is a pizza restaurant