Email Marketing 4 Cash

EMAIL MARKETING IS ANOTHER APPROACH TO RUNNING YOUR SALES FUNCTION ON AUTO-PILOT. HOWEVER, THIS APPROACH DIFFERS WITH YOUR ONLINE CUSTOMERS IN REAL-TIME, RESPONDING QUICKLY AND FLEXIBLY. EMAIL MARKETING OPERATES VIA EMAIL AUTORESPONDER PLATFORMS.

EMAIL AUTORESPONDERS SEND EMAILS THAT ARE PREPARED ONCE AND THEN SCHEDULED TO SEND AT A TIME DETERMINED BY YOU (I.E. THE ADMINISTRATOR). THINK OF THEM AS YOUR EMAIL MARKETING WORKHORSE.

THEY WORK AROUND THE CLOCK TO CONNECT WITH YOUR CUSTOMERS, AT A TIME AND SEQUENCE DICTATED BY YOU. HOW COOL IS THAT?

WHAT’S MORE EMAIL AUTORESPONDERS:

1. STANDARDIZE THE CUSTOMER EXPERIENCE AND YOUR ELECTRONIC INTERACTIONS WITH CUSTOMERS;

2. ENABLE YOU TO STAY IN TOUCH WITH YOUR CUSTOMERS, SAVING YOU AND/OR YOUR SALES TEAM TIME FROM HAVING TO FOLLOW-UP OR CALL YOUR CUSTOMERS; AND

3. DELIVER VALUE TO YOUR CONSUMER BASE,

ALL THE WHILE INCHING YOU CLOSER TO YOUR NEXT SALE. THIS STRATEGY ENABLES YOU TO BUILD A MAILING LIST COMPRISED OF PROSPECTIVE AND EXISTING CUSTOMERS, WHICH YOU CAN PROMOTE TO VIA THE EMAIL MEDIUM.

IT’S ANOTHER WAY OF CONVERTING WEBSITE VISITORS INTO FEE-PAYING CUSTOMERS OVER THE LONG-TERM.

VISITORS TO YOUR WEBSITE WILL HAVE DIFFERENT BUYING HABITS, WITH SOME OPEN TO IMPULSE BUYING, WHILE OTHERS MAY REQUIRE MORE TIME TO THINK BEFORE COMMITTING TO A PURCHASE.

EMAIL MARKETING (VIA AUTORESPONDERS) CATERS FOR ALL CONSUMER TYPES. THE NEXT QUESTION YOU MUST BE ASKING IS: HOW DO I GET PEOPLE TO SIGN UP TO MY MAILING LIST? AND IT’S A GOOD ONE. COMPANIES THAT SUCCEED WITH EMAIL MARKETING,

OFTEN OFFER THE WEBSITE VISITOR A FREE “GIFT” OR A LEAD MAGNET, IN EXCHANGE FOR THEIR NAME AND EMAIL ADDRESS. THIS LEAD MAGNET MUST BE SOMETHING OF VALUE TO THE VISITOR, OTHERWISE THEY WILL NOT PART WITH THEIR PERSONAL DETAILS.

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