Email Marketing Performance: A BIGGIE. Email marketing, when implemented properly, will enable you to sell 24/7 to your mailing list, connecting with your customers at precise points in time.
But wait, there’s more. According to the DMA National Client Email Report 2015, email marketing has an average Return on Investment of $38 for each $1 spent. That’s right a whopping 3,800% return! Excited yet? You should be.
But to maximise the benefit of this strategy, you need to measure its performance. Some key email marketing metrics you need to monitor as part of your CRO strategy are:
i. Open rates for each email marketing campaign;
i. Number of Unsubscribes;
iii. Number of Click-throughs
iv. Number of conversions via offers made via email; and v. Rate of list growth per week, month etc.
In summary, there are other metrics you may want to consider as part of your CRO strategy. At the end of the day, you know your business better than most and how to measure its success. That said, we strongly urge you to consider the above metrics if you’re looking to get more conversions on your website