Using lead magnets for lead generation is NOT what it used to be. There is an art in capturing and converting visitors. A few years ago it was an easy process to capture leads. You would just offer a lead magnet like an eBook or a PDF resource and watch your on-page conversion rate go through the roof.
Today in 2020 capturing leads is a VERY different story.
Fewer visitors are willing to part with their email addresses for an old rehashed ebook or even for software that may or may not work effectively. And if they are? You better have something of immense value to offer.
We had to learn this for ourselves.
In fact, over the past year, we’ve completely overhauled our lead generation strategy.
What was working soon became uninspired and ineffective, and we needed to do something about it. Fast.
So, today, I want to pull back the curtain and show you everything we’re doing to increase our on-page conversion rate, including:
- How we’re achieving higher on-page conversion rates by using “evergreen lead magnets.”
- Why traditional lead magnets are no longer effective at converting site visitors into subscribers (and what to do instead).
- How to create your own evergreen lead magnets so you can invite visitors to engage with your brand again and again.
- My favorite lead magnet examples, best practices to follow, and more.
Find the Magnet first… then go to town pre-selling the hell out of it. Do this and you WILL MAKE MONEY