Since the internet’s earliest days, marketers have understood the importance of cultivating an email list full of targeted, engaged subscribers. As one of the most effective ways of generating a profit online, it’s a fundamentally important component of any website’s marketing strategy.
But why are list-building and email marketing so effective?
In short, they’re highly personal ways to build a relationship with an audience. As the trust builds, that audience is more likely to buy your product.
Of course, once you’ve committed to building a list, the biggest question is: How do you get more subscribers? A great-looking optin form and a strong incentive to subscribe are vital for generating email list optins — without these, why would anyone sign up?
But, even with a nice form and compelling incentive, the most important thing of all is to give the optin form maximum visibility on your website. The more visitors who view an optin form, the more subscribers it will generate — it’s that simple.
Without doubt, the most effective way to get eyeballs on your optin form is via popups.
Popups jump out at visitors, guaranteeing maximum attention and ensuring the content gets read. This is why they’re so effective at generating conversions.
Some of you may argue that popups are intrusive and hurt the user experience, but this is only true when they’re overused. Some websites spam visitors with popups on every page, thereby giving them a bad name.
If popups are used sparingly — and in conjunction with great content — few will object, especially if you throw in a genuinely valuable signup incentive. If you use popups this way, people will want to see them, so they can subscribe to get awesome updates and freebies!
However, this isn’t a lesson on the whys and hows of using popups — I’m here to show you eight of the best WordPress popup plugins, so you can add great-looking popups to your website and grow your email list. Let’s dive in!