Benefits of Texting
It’s fast and high-priority
What’s quicker than sending a text? Your customers can quickly respond to texts. Unlike email, texting doesn’t require a formal greeting or signature – a simple “yes” or “no” will suffice. Soon, with the rollout of RCS, responses will be even faster – recipients won’t even need to type because they will be able to just click a button. Additionally, if someone realizes the conversation is better had via phone call, they don’t have to go digging through their contact list to find the number. They can simply navigate seamlessly from text to voice call without missing a beat. In our 2019 State of Texting report, 74 percent of consumers reported having zero unread text messages at a given time, whereas only 17 percent said the same for email.
It’s mobile and available without WiFi
Today’s adult consumers spend an average of 3 hours and 35 minutes per day on mobile devices, according to a 2018 study by eMarketer. Texting comes pre-built on mobile phones and, unlike email, is available even without a wifi connection, which makes texting a more accessible medium.
It gets read
Unlike emails, texts aren’t buried underneath spam. While email open rates are roughly 20 percent, text messages have an open rate of 98 percent. These statistics speak for themselves. Our email inboxes inundated with messages – we simply don’t have the time to read each one and sift through for important information.
Texting requires you to make your point with fewer characters. Contrary to what you might believe, being forced to communicate with limitations can actually make your messages clearer and more efficient. The best writers are often told to cut characters because important messages are best not diluted with fluff.
We already know that most adults prefer texting over any other communication channel. But now we know that younger and younger generations are showing a preference for texting over any other communication channel. According to the Pew Research Center, 91 percent of teens with cell phones actively text.
Texting feels more human and personal than email because of its conversational nature. You can quickly and easily exchange texts just like you talk. This format also opens the doors for humor, Emojis and other fun elements that don’t always arise in email.
It’s not meant for long-form communication
Texting never will replace email entirely as long as users continue to treat it as a conversational messaging channel. One of the things we’re proud of here at Zipwhip is protecting the integrity of the medium of texting. In other words, we want texting to remain conversational and convenient. We don’t aim to eliminate email all together. We’re just offering a different channel meant for different types of communication. Nobody wants to read a multi-paragraph text message – their eyes will glaze over, and they’ll move on to the next.