Articles

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The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you.

What if you could still reach your lead generation goals using methods that actually add value for your prospects?

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How to Use Hashtags on Twitter, Facebook & Instagram

By Lindsay Kolowich, Monday, February 13, 2017 8:00 AM

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.”

For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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A Brief History of Snapchat

By Sophia Bernazzani, Friday, February 10, 2017 8:00 AM

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.”

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel’s blog post, Snapchat has already had a huge impact on social media and content marketing.

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How Experiential Marketing Works: 7 Enlightening Tips

By Amanda Zantal-Wiener, Thursday, February 9, 2017 8:00 AM

What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened.

As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we’re great at telling those stories, what we don’t do nearly enough of is creating them. And that’s where experiential marketing comes in