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Average SMS Marketing Opt-In Rates

July 22, 2014

The average SMS marketing opt-in rates for the different advertising channels used by brands to advertise their SMS call-to-actions. The percentages displayed are the percentages of consumers that opt-in to the SMS marketing campaign, compared to the total amount of consumers that saw the SMS call-to-action.

For example, if 1,000 consumers see your SMS call-to-action on television, you can expect between 1% and 2.4% of those consumers to opt-in to your SMS marketing campaign, which would be between 10 and 24 consumers.

Each advertising channel is then broken out into whether the brand used the channel for a basic placement of their SMS call-t0-action, or a premium placement of their SMS call-to-action. The best way to think about the difference between a basic and premium placement would be to think of basic as it’s being included in the advertisement, but not the main focus of the advertisement, where premium means that it’s the main focus of the advertisement.

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